营销推广新品是公司打开市场要紧的一步。如何才能让自己企业的新品为更多人所知所晓、为市场合同意呢？下面是一些营销推广商品惯用的步骤，期望能对大伙有所启发。
● 建议看商品
1. Mr. Mckenzie, let me take you to our showroom.
2. How about taking a look at our latest products in our showroom？
3. If you have time, I'd like to take you to our showroom.
与顾客讨论告一段落后，可以转移话题，建议另一件事：新品。用语以Let me,How about 或 If, I'd like to 表示礼貌性的建议。
● 商品优势和弊端
1. It's only a prototype, but it's a prime example of our future line of smart products.
2. This oven is just an example, but it's going to be our future line of smart products.
3. This model hasn't been marketed yet, but we know it's going to be a TOP-seller.
在参观者看到商品之前，宜先说明该商品现在的情况。所用的句子，前半部可先说稍有疑虑的一面（比如它只不过个初步的样品，尚未正式生产），接着再强调好的一面。主要句型的结构是 It's only, but it's。
● 强调特质
1. Basically, Correct Cook makes it virtually impossible to over or under cook food.
2. Essentially1, Correct Cook is mistake-proof.
3. The bottom line here is that Correct Cook is mistake-proof.
强调该商品最特殊的功能，容易让听者留下深刻的印象。可运用的关键字有：basically（基本上）和essentially（实质上），都是加重语气的字汇。
● 吸引用户
1. You must admit this type of feature will appeal to the many microwave users in the West.
2. You have to agree that this feature will appeal to the many users of microwaves in the West.
3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.
此段应直接指出这项商品的功能，由于这对以后要销售这项商品的顾客是最具说服力的。句型用 You must admit，不但加大说服力，而且让他们很难反驳